The report combines transaction data, retail location data, and surveys to provide insights across key optical categories.

(PRESS RELEASE) Maui Jimand 2024 Olympic gold winner in women’s golf Lydia Ko announce an exciting two-year partnership. As ...

But perhaps your big item for the month should be making sure your EHRs technology hasn’t outpaced its implementation.

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, ...

What do you wish you had spent more time doing five years ago? Traveling! Now, as a general manager, I can’t take large amounts of time off. — Jade K., St. Petersbur ...

Like how to recruit like a pro, finally knock things off your to-do list, and the magic number of times you need to repeat yourself for staff finally start to pay attention.

He needs help with exams and cost is not a problem—but his staff and patients are tech-shy. What would you advise that he do?

1 March is Save Your Vision Month. Consider offering a heavily discounted full exam for new customers and promote it relentlessly. The week before, contact local media outlets to offer an interview on ...

The first Kendra Scott eyewear collection, featuring new sun and optical styles, will be available in the U.S. starting ...

(PRESS RELEASE) ALEXANDRIA, VA — The Vision Council released Consumer inSights Q4 2024, a new report examining the views and ...

The University of Waterloo is currently home to the only English-language school of optometry in Canada. There is a ...

The benefits of wearing multifocal contact lenses to slow myopia continue even after the lenses are no longer used.