Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...
Clothe the market-tested words on your collateral in an inviting font and color combination to draw your audience in. Typography has a life of its own. It can have a modern or traditional feel. It can ...
Good typography on the web is pretty rare, because it’s hard. Consider quotes. Books use smart quotes, or quotation marks that mirror each other both horizontally and vertically on either side of the ...
Good web typography needn't be difficult, but typography can be a complicated and sometimes intimidating subject for newcomers. To help you understand typography a bit better – and create ...
As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...
Typography has a knack for bringing out everyone’s inner schoolmarm. Never stretch a font. Ban Comic Sans. Three typefaces? Tsk, tsk. Which is why we’re delighted to tell you about a new book that ...
It was surprisingly subdued. In reviewing more than 100 Web sites from the night President Bush announced the start of the Iraq war, I was struck by the almost boring typographic treatment. The cynic ...
You don’t have to be a designer to appreciate good typography – just check out this student-made device that can detect and name fonts just by looking at it. Called Spector, the prototype is used to ...