Sense making - or helping buyers understand the information they've already encountered - should be at the forefront for almost all sales teams, as it ensures a commercial advantage for sellers in an ...

It’s no secret that B2B buyers are overwhelmed when it comes to making complex purchase decisions. In fact, most B2B buyers report they feel inundated with options, choices and noise. In this ...

In the managerial motivation industry in which Madsbjerg operates, you coin a plausibly vague word or acronym and claim novelty for the mixture of banality and tendentiousness that results.

This spring, faculty from across Miami University’s College of Creative Arts (CCA) came together for an ambitious and imaginative experiment in change-making. The initiative, titled “Sensemaking ...