Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Puneet Gaur is a corporate speaker and author. He is currently working as COO of an AI-based B2B firm, NextQuarter. In today’s hypercompetitive business landscape, sales organizations are constantly ...

Before the morning pipeline call, a sales leader opens the dashboard to check each team's forecast confidence. Insights from ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Getting your sales team on board with your strategy shouldn’t be an afterthought. Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Pilar Schenk, a former Dell EMC, McAfee and Cisco top sales and operations veteran, is now Amazon Web Services’ new vice president of global sales. Here’s what her roles were at her former companies.

Getting inventories right is hard—but why? In this age of advanced technology, ERP systems, and AI, one would expect companies to leverage these tools as a competitive advantage or, at the very least, ...