Figuring out the value proposition for your new product or service is the first step in any marketing plan. It communicates to your customers why your offering is worth purchasing. If you can’t ...

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

In my work as a marketing consultant, clients in creative fields often say to me: “Before I do any marketing, I have to figure out my positioning.” What exactly is positioning? It might sound like ...

Opinions expressed by Entrepreneur contributors are their own. In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on building a strong market positioning statement. This ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...

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