LG Electronics is getting ready to debut a new high-end LCD television at CES in January, and it marks a notable first for the company. The upcoming set, called the LG Micro RGB Evo, will be LG’s flagship LCD TV built around an RGB micro-LED backlight system.

LG will debut the Micro RGB evo TV at CES 2026, its first flagship RGB television that moves beyond Mini-LED, as rivals like Sony also signal a shift toward next-gen RGB display technology

This LG 55-inch OLED TV costs $1,049 during Black Friday on Amazon and delivers perfect blacks, infinite contrast and cinema-grade HDR at a record-low price. LG launched this model at $1,599 earlier in 2025 as their mainstream OLED balancing performance with accessibility even if Amazon lists $1,246 as the previous price.