It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.

Here's a question to entertain you and your favorite camarada during la hora del cafe: When you make a choice to buy some food product, how important is the monito que sale en la caja? Do you even ...

Thanks to a new collaboration between Froot Loops and AwaytoMars—the crowdsourcing online fashion house—you can now wear your favorite breakfast cereal to work without spilling it on your shirt. This ...

Cereal description: The main cereal bits are as they’ve been since the days when Toucan Sam balanced a cornucopia-shaped fruit pile on his head like an avian Carmen Miranda: red, purple, orange, green ...

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

Despite what Big Cereal would have you believe, loops, both froot and otherwise, are not a natural part of a growing bird’s diet. Nevertheless, one aspiring avian mascot was more than willing to ...

SAN RAMON — Kellogg Company and the Walnut Creek-based Maya Archaeology Initiative, which share only the image of a toucan in their respective logos — Toucan Sam graces Froot Loops boxes — announced ...

Toucan Sam has delivered the goods, and it's a delicious new treat to keep us cool this summer. Froot Loops Ice Pops have recently been spotted at Dollar Tree stores, and fans on social media are ...