Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Facebook is constantly expanding its advertising offerings by creating new features to help advertisers get the most out of the platform. One such feature is Facebook dynamic ads. So, what are they ...

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...

Facebook has finally launched its dynamic ads feature aimed toward driving mobile application installs, and brands such as Hotels.com are already starting to see the effects. The feature was announced ...

Hoping to help retailers drive more mobile sales, Facebook is extending the reach of its Dynamic Ads -- formerly dubbed Dynamic Product Ads -- to Instagram. Dynamic Ads feature products in which ...

The social media giant hits a new all-time stock price high on the back of the announcement. "With Dynamic Ads for Streaming, when people see an ad for your service in their feed, they can swipe ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diaz Nesamoney, CEO at Jivox and co-chair ...