Similarity in design impacts how car-buying customers perceive brands. Traditionally, nonelectric cars have been designed ...

The legal industry is transitioning from guild to marketplace. Differentiation is becoming critically important in a field long known for the homogeneity of its providers and the acquiescence of its ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

Teachers and administrators don't always see eye to eye, but a recent report from Teachers Pay Teachers (TpT) shows they're aligned on one very important point: differentiation is essential for ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

The dental pulp is susceptible to microbial infection, which often results in inflammation, necrosis, and defects in the pulp-dentin complex. Traditional treatment strategies suffer from multiple ...