ABM has been around for a while now, but ABM mastery is very rarely achieved. In a recent Propolis Hive report, we spoke to several true masters of ABM, ranging from the head of global ABM at Fujitsu, ...

The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a ...

I have a confession to make. Almost 10 years after the first episode of Parks and Recreation aired, I finally started watching the award-winning series, and although I’ve only binged into season four, ...

This year’s ABM report provides essential reading for those wanting to gain a realistic and confident view on the typical cost of ABM, how long it takes to hit ROI and the success marketers you’ll see ...