Adidas, Liverpool

Adidas Era Begins at Liverpool but Nike to Stay for Pre-Season
Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike as the club’s official manufacturer
Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.
Liverpool agree 'multi-year' Adidas kit partnership
Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League club previously partnered with Adidas between 1985-1996 and 2006-2012. Nike have supplied Liverpool's kits since the start of the 2020-21 season.
Liverpool’s Last Adidas XI: Where Are They Now?
Liverpool have signed a new multi-year kit deal with Adidas which is believed to be worth £60 million a season. This marks a return to Adidas, a brand the Reds last wore in the 2011/12 season—a campaign that saw Kenny Dalglish’s side win the League Cup but finish 8th in the Premier League.
Nike Out, Adidas In! Liverpool's Huge £60m Kit Deal Sparks Excitement
Liverpool has just announced signing a multi-year kit deal with Adidas. They won't be renewing their contract with Nike. In some exciting news for Liverpool fans, the club has announced a new multi-year kit deal with Adidas instead of Nike.
Liverpool Signs New Kit Deal with Adidas
After five years with Nike, Liverpool is set to turn a new page in its kit sponsorship. Starting next season, Adidas will take over as the club’s official kit supplier, marking a return for the German brand,
Liverpool’s Adidas return adds another layer to ongoing contract talks
Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...
Adidas finally out of the Kanye West business
And unless retailers were flush with cash going into the pandemic — or had robust online operations to float them before ...
Adidas Is Selling Its $180 Golf Shoes for Just $72 Right Now, and They're 'Top-Shelf' for Comfort and Support
Lightweight golf shoes make shooting 18 that much easier, particularly if you’re walking the course, without sacrificing ...
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adidas Basketball Launches Metamorphosis Pack Ahead of March Madness
Today, adidas Basketball unveiled the Metamorphosis Pack, a bold new collection inspired by the transformative journeys of ...
Adidas sells off last Yeezy sneakers — as it braces for sales hit from Trump’s tariffs
Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs could worsen inflation and force consumers to cut back ...
Adidas sells last pair of Yeezy sneakers, ends process of liquidating stock
Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Kanye West forced it to end the ...
Adidas Has Sold Its Last Yeezy Sneaker
The sportswear maker was eager to put the scandal with the rapper Ye behind it, but its cautious earnings forecast showed the ...
Adidas AE 1 'Arctic Night' releasing soon
Anthony Edwards, Adidas team for yet another AE 1 release. Check our Sneakers news for more upcoming releases and breaking ...
Adidas adds Olympic rugby star to its roster of women athletes
Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...
Adidas Originals' New Campaign Focuses on Individuality
The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.